The Team

Sherri Smith is a seasoned HR consultant, leadership development trainer, and executive coach dedicated to helping individuals and organizations unlock their full potential. With experience spanning mid-size to Fortune 500 companies, she has led strategic human resources initiatives, workforce development programs, and leadership training efforts that drive measurable business success.

Sherri currently serves as the State Director for the Society for Human Resource Management (SHRM) Arizona State Council, where she is deeply engaged in shaping the future of HR leadership across the state through strategic governance, volunteer leadership development, and member engagement.

Among her professional designations, Sherri is a Certified Culture Transformation Trainer and Success Principles Coach. She holds advanced certificates from Cornell University in High-Performance Leadership, Change Leadership, and Managing for Execution. She earned a bachelor’s degree in Aviation Management and a master’s degree in Human Resources Development and Management.

With a strong background in education,  corporate training and development and human resources, Sherri works across industries to deliver customized talent and leadership solutions. She partners with professionals at all levels from front-line employees to senior executives to foster growth, innovation, accountability, and high-performing cultures.

Sherri is a two-time #1 best-selling author and an award-winning Editor’s Pick for her contribution to an anthology co-written with Jack Canfield, founder of the Chicken Soup for the Soul series. She is also the recipient of SHRM Arizona’s Ann Byrnes Professional Excellence Award, recognizing her leadership, service, and impact on the HR profession.

New York

Jay is a seasoned Performance and Executive Coach specializing in People Strategy. Recognized as an innovator and disruptor in organizational, team, and individual performance, he challenges the status quo to drive transformational change. His expertise spans corporate culture, talent selection, performance management, leadership development, and coaching—helping companies of all sizes achieve their strategic goals.

Jay has worked as a Power Coach at the Center for Enhanced Performance at the United States Military Academy at West Point and has advised executives across industries. As a member of the Forbes Coaches Council, he has published numerous articles, produced thought-leadership videos, and delivered impactful talks for organizations such as UBS, ITOCHU, FFO, Nima Capital, Villa Restaurant Group, and the Water Environment Federation.

A strong advocate for adopting an athletic mindset in business, Jay has coached professional and amateur athletes on the mental aspects of competition. He pioneered the concept of Auto-Telic Competition and developed the P.E.E. (Preparation, Execution, Evaluation) Model, a framework for sustained high performance.

Jay is a highly sought-after executive and performance coach for senior leaders and high-potential talent. He is also the creator of the Power Coaching Model®, a methodology registered with the United States Patent and Trademark Office.

Illinois

Kassandra is a dedicated and detail-oriented human resources professional supporting HR operations, employee relations, and administrative functions. 

Kassandra has gained expertise in recruitment coordination and onboarding management throughout her career. She has successfully assisted in implementing HR policies, handling employee inquiries, and ensuring smooth day-to-day operations within her HR role. 

She is adept at balancing administrative responsibilities with a people-centric, professional approach that results in excellent customer service.

Her commitment to efficiency, confidentiality, and employee well-being allows her to contribute to the success of HR teams and businesses across industries.