About Us

Founder and Managing Partner

Sherri has worked with employees of all organizational levels.  Sherri has held positions in human resources from mid-size to Fortune 500 companies and has a background in education, program development and management, and training and development.

Amongst other designations, Sherri is a certified values-based culture transformation (VBCT) consultant, certified Motivation Based Interviewer & Trainer (MBI-CT), Harrison Assessment (HA) consultant, certified Success Principles coach (SPC), and holds certificates from Cornell University in High-Performance Leadership, Change Leadership, and Managing for Execution. Sherri also has a bachelor’s degree in aviation and a master’s degree in human resources development & management.

Smith has served as the Board Chair for Achieve Human Services, is a board member on the AZ SHRM Leadership Council as the Director of Workforce Readiness, and Captain of Diversity and Inclusion for SHRM national.

Working predominantly with diverse populations, these experiences have provided her with a keen ability to understand others and help fully develop their potential. As a people strategist, Sherri specializes in dealing with diverse workgroups from front-line employees to executives — helping organizations focus on the right combination of talent and development needs required to succeed.

2022 Judith Krebs Volunteer of the Year Award Nominee, Arizona Society for Human Resource Management (AZ SHRM)

2019 Ann Byrnes Professional Excellence Award, Arizona Society for Human Resource Management (AZ SHRM)

https://youtu.be/sUjx0jEaMxI

2020 Copper Cactus Award finalist for Workforce Development; Tucson Metro Chamber of Commerce  

https://www.youtube.com/watch?v=vLx6BcVAFWM

https://www.youtube.com/watch?v=N4H-clzbaWs

Selected for Arizona’s Business Leaders publication for 2021; Arizona Big Media https://azbigmedia.com/publication/azbusiness-leaders

Board Advisor/Past Board Chair, ACHIEVE Human Services 

Director of Workforce Readiness, AZ SHRM Leadership Council  

https://azshrm.org/board

Recent Past Director of Workforce Readiness, SHRM of Greater Tucson  

https://shrmgt.org/content.php?page=Future_Workforce_Development

Two-time number one best-selling author and an award-winning recipient for Editor’s Pick for her contribution to an anthology.

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Executive Coach and Forbes Coaches Council Member–New York, NY

Jay has worked as a performance and executive coach for more than two decades. Working in the area of people strategy, he has been called an innovator, disrupter and expert by challenging the status quo of organizational, team and individual performance. Specializing in the areas of corporate culture, selection, performance management, leadership development and coaching,  Jay has helped companies of all sizes across many industries, achieve their vision of success. He has also worked as a Power Coach in the Center for Enhanced Performance at the United States Military Academy at West Point.

Jay is a member of the Forbes Coaches Council and has written numerous articles, produced several videos and has spoken at various companies such as UBS, ITOCHU, FFO, Nima Capital, Villa Restaurant Group and Water Environment Federation on topics around human performance. This includes the innovative approach of executives needing to have an athletic mindset in order to be successful in today’s business environment.

Jay has also worked with many athletes, both professional and amateur, on the mental side of their game. He introduced them to the groundbreaking concept of Auto-Telic Competition and the need for P.E.E. (Preparation, Execution and Evaluation) in order to achieve their goals.

Jay is a highly sought after executive and performance coach for senior-level and high potential leaders. He also created the Power Coaching Model®, which holds registration status with the United States Patent and Trademark Office.

Published Articles
Forbes.com – Preparation, Execution, Evaluation: A Three-Step Process for High Performance
Forbes.com – The Power Coaching Model for High Performance
Forbes.com – Competitive Innovation: A Culture For A New Generation

HR Technology Advisor–New York, NY

Jim is a strategic visionary in Global HR & Payroll Advisory, Technology Solutions, and HRO. Throughout his career, Jim has been a primary advisor on technology and innovation, responsible for the design and implementation of all technology initiatives.  His ability to partner with cross-functional teams to ensure each engagement is strategically aligned with business objectives and operated in accordance with agreed-upon standards for system design, acceptance criteria, maintenance, efficiency gains, and profitability is second to none.  He successfully managed the design and delivery of a flagship global payroll platform, including strategic planning and requirements analysis, technology architecture and roadmap, budgetary creation, resource definition and allocation, and all project governance and communication (stakeholder/board of directors).

Additionally, he’s implemented several successful point solutions for key clients, including a web-based reporting and analytics solution for Google and a global paid-time-off management portal for eBay, the latter of which won the 2013 Outstanding Technology Development award from Payroll World Magazine.

During his tenure, he was responsible for successfully delivering and deploying the industry’s first SaaS-based global payroll processing solution.  The product has been successfully implemented in over thirty countries and across thousands of employees.

Jim has traveled domestically and abroad to conduct global Human Capital Management system implementation and training for various Fortune 500 clients.